My teenager heard about this store and really wanted to go. We had never been here before as we are from out of state but it really made her day! We went during fifa world cup weekend- we passed a gazillion norwegians and found this quiet storefront that seemed other worldly. You step inside and are greeted by friendly neighborly staff who welcomed her warmly. She had a blast peacefully assorting her selection and formed a core memory of being in Soho and making a bracelet she shows off to her family & friends that we journeyed in NY to make. Thanks for the fond memory!

I booked the appointment for my daughter and me. Had the best time making the bracelets. Would definitely go back again when I visit New York.

This was such a great experience lol, please go when you can!

Great quality and beautiful experience at the shop in NYC. Will definitely go back and make another one!

such a great store and makes great souvenir for nyc and a great gift. great selection and great quality.

Started my bday celebration here with my aunt on 5/17/26 & as a late mother’s day gift for her. I must say we definitely enjoyed it. Way more charms than I expected so it’s a must I go again. The only downside you have to be careful when removing because the bracelet because it can pinch & that has happened to both of us a lot. Other than that, i highly recommend. Sad I didn’t get to use my coupon because I could not locate it in my email 😫.

I absolutely love the two customized Italian charm bracelets that I made in store. The girls who worked the desk were super sweet and helped me build my charm bracelets. They had so many different charms to choose from. The shop was also super cute with everything that they were also selling. I would totally recommend somebody to go here if they could only buy one souvenir in NYC.